Techniques for deciding the best pricing policy,
based on a real-time model and
on demand projection by segment
Yield management is a technique for maintaining or improving our market presence, while at the same time maintaining or improving the business's profits.
Profit maximisation is the result of income maximisation, considering the two components: occupation and price. The impact on profits of a higher RevPAR (revenue per available room) will depend on the structure of variable operating costs.
At
we work together with our clients in setting up yield management and training employees for optimum use and follow-up.
Paying special attention to learning to overcome the underlying risks of a price discrimination policy: 1. which in the long term may negatively affect client perceptions, and 2. the possibility that competitors will set in place stable or low-price policies.
For further details about yield services,
request us information, you also could see inside
catalan or
spanish version
Look up
Yield Aid service page, à la carte daily sales prices
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The time when a travel agency had to make phone calls to make a reservation started to be superseded with the introduction of GDS electronic distribution systems, which serve an extensive network of offices. The growth of the Internet, which gives informa tion on prices and |
availability not only to thousands of travel agencies but also to millions of Internet users (B2C) and thousands of business intranets (B2B), has increased the importance of yield management, since without it hotel businesses run the risk of losing control of their inventory. |
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